Success Involves More Than Just Xbox One Sales To Microsofts Phil Spencer. How soon we see the next proper generation of consoles is anyones guess. Sony and Microsoft have modified their approach to console hardware to resemble something like the mobile phone market, first with the PS4 Pro last year and next month with the Xbox One X. Youd expect the impending launch of a new console to be a time for executives to pump up how everyone needs to get their hands on one. And indeed, Microsoft says that everyone stands to benefit from an Xbox One X, 4. K TV owner or not. But Xbox boss Phil Spencer has been open in positioning it as merely an option and one that he admits will be outsold by the cheaper, less powerful Xbox One S. We caught up with Spencer at the ongoing Brazil Game Show, where we discussed everything from cross play to Cuphead to his Destiny 2 Power level. But most notable is his stance on how he measures success Spencer seems less interested in the number of consoles he can ship and more taken with the idea of, as he says, growing the number of people who have a relationship with Xbox in some way. I think if you get so focused just on hardware sales at this point, as gamers, we lose sight of whats going on around the console business, he tells Game. Serial Number On An Xbox One Controller' title='Serial Number On An Xbox One Controller' />Spot. Consoles important. I love the console space, but its part of the gaming business, its not total. So I just dont define success by any one individual version of our console and how many we sell. Are we growing the business Are we growing the number of customersWith PS4 outselling Xbox One, that will undoubtedly be interpreted by some as a veiled defense of his consoles position in the marketplace. Torrent Html5 Builder Software. But theres no questioning that many of his initiatives offering backwards compatibility, pushing for cross play are good for everyone. Below, youll find an edited transcript of our chat with Spencer. Game. Spot As I promised, my first question is about Cuphead. Have you beat it yetPhil Spencer I havent beaten retail. I mean one of the things is, we get games as theyre kind of getting finished, and as you know, Cuphead is. I think I finished all of the bosses at one point before it launched, but no. Ive been traveling it seems like four weeks in a row, so I havent had much chance to play. Sounds like an excuse, Phil. It is. It is. But its fantastic. Im so happy for the studio. They worked a long time on the game, and to have the success theyre having, selling very well, the reactions been great its fantastic when those things come together, so its great. USBcontroller_main.png' alt='Serial Number On An Xbox One Controller' title='Serial Number On An Xbox One Controller' />The Xbox 360 controller is the primary controller for the Microsoft Xbox 360 video game console and was introduced at E3 2005. The Xbox 360 controller comes in both. Well only have a limited number of Xbox One X Project Scorpio Edition consoles, and they will only be available as part of this preorder. Get them now before they. Raise the perfect bread, brew beautiful beer, and rear happy chicks with an Arduino temperature controller. If you live in a less than reliable climate like England. There was some big news a little bit earlier this week about yourself. Congratulations on moving up to the senior management team at Microsoft. Im assuming that means for you just more meetings, but what does that mean for the Xbox business now that youre a part of that sort of core leadership within Microsoft Its been a journey in a positive way with the senior leadership team at Microsoft and my three and a half years in this job now, and educating them about what the gaming market is. I mean, the gaming markets a billion gamers. People play video games around the planet. Last year it was a 1. Its a real business with big companies investing. Microsoft has a real presence in gaming that we can grow. I think the important thing for us to internalize, both internal and outside, is this is about Microsoft as a gaming company, not just a console company. In 2001, the gigantic original Xbox gamepad, affectionately known as The Duke, went down in history as one of the worst game controllers ever made. Now, Xbox co. I think sometimes people define what gaming is by the device that they play on, but more and more you have to define what gaming is by the player. When Im on the airplane, Im playing on my phone or my PC Im at home and my butts on the couch, Im playing on my console and I play games on every device that I have, and more and more people do that. Microsoft leadership, from the board down the amount of support were getting right now is incredible. Lets go be a global gaming leader by gaming all out. Our console is incredibly important. Were shipping Xbox One X on November 7th, coming to Brazil here this holiday. Its the most powerful console, and weve got Xbox One S. Consoles an important part of that, but its not the total of that. Things like Xbox Live on multiple devices, things like Mixer as a streaming platform across multiple devices, putting things like Minecraft across multiple devices. All these things are really important to our ambitions in gaming. Xbox One X launches in a few weeks time. Whats keeping you up at night so close to launch What are your key stress points right nowTrying to get my Light level up in Destiny 2 so I can do the Raid and evolve it. Thats actually, honestly, whats keeping me up at night. Cheap 17Th Edition Testers'>Cheap 17Th Edition Testers. The part where I feel great, the Xbox One X unit Im using at home is a retail unit. It came off the line. Its in a real box that a consumer will get on November 7th. I feel really good about where the hardware is and all the work that the team has done there. Service, reliability every holiday is always a peak for us on Xbox Live and on Mixer as those things continue to grow. Execution this year is a longer term strategy for us in the gaming space. When you see what gaming is and how it grows what are the right things for us to be investing in so we dont just invest in what gaming has been, but actually what gaming can be come thats fun. Its an amazing opportunity. It keeps me up at night only in the way that I dont have all the right answers, and I continue to grind on what the right answers are while Im trying to get my Light level up. We talk to Sony all the time. The relationship with Nintendo on this fronts been stronger. Phil Spencer on cross play. You guys are obviously trying to stay ahead of the curve, with the Xbox One X as the future face of console. Do you ever worry that youve pushed it too far ahead of the consumer in terms of where everyone else is at in terms of 4. K and HDTVs right nowWell, at some level, the market will decide what happens. We have a line of products, a family of products in market, and Ive said over and over, I think even on your show at E3, Xbox One S will be the market leader for us. Its the more affordable console, plays all the same games, its the 4. K Blu ray player. I mean, you know the spiel. It will be the console that sells. X is for the customer who wants the very best experience. Whether youre on a 1. TV or a 4. K TV, youre going to have a great experience. I have an X on both types of TV at home, and load times, supersampling, things that you see on a 1. TV are fantastic, but its not for everybody. Its like when we built the Elite controller. We didnt try to say to everybody, Hey, you need an X controller. Go buy the Elite controller. Yet, we sold a ton of those controllers, cause we know in the gaming segment, there are a lot of people who play games casually. Theres also a lot of people where gaming is their number one hobby, their number one form of entertainment, and we can give them the very best experience. Ive played games in true 4. K, HDR and they look fantastic. It doesnt mean everybody has to go do that, so were giving gamers a choice. Whether we push the innovation too far, its hard to do that with gamers. But I guess well see. I feel very confident about the product that we have coming to market. What can you say about the status of third party titles moving into 2. I mean, obviously you have your big first party titles that are already out.