How to Start Your Own Podcast. Creating, promoting, and distributing your podcast to reach an online audience of possibly millions is relatively easy. IAB Podcast. Upfront 2. Podcast Upfront 2. Key Takeaways. At a time when every medium is talking about storytelling, nowhere is that talent more evident than in podcasts. This is the closest of mediaactually like the voices in your head. This closeness delivers a special connection to the audience. Right now is an excellent time to be involved in podcasts. It has high engagement and wonderful demographics. Podcasts are uncluttered ad space where messages are more believable. An uncrowded space makes this a perfect time to own the medium for some brands. Heart. Radio said, Everything audio is hot right now and WNYC pointed out that this is true especially with some of those demographics that have abandoned other media. There is a rapid growth of creative content across a number of podcast genres. The longer and more personal podcast format allows for a deeper exploration of topics. The podcast craze of the past several years shows no signs of slowing down, and while every armchair broadcaster with a voice recorder app is eager to get in the game. A special oneday marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the. In this Tech Doctor podcast, Allison, Robert and David Woodbridge discuss all of the important announcements that Apple made during its September 12, 2017 fall event. Were proud to announce that all packages for Microsoft Dynamics 365 onpremises Update 2. October 26th, 2017 to the Microsoft Download. Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer. Start with 15GB of Google storage free. Podcast feeds, definitions, software and directory. Podcast Client Windows 7' title='Podcast Client Windows 7' />Products that advertise on podcasts have seen real benefits in brand affinity and sales. Podcast Upfront The newest form of the oldest type of entertainment, storytelling. Started just three years ago with an attendance of 8. IAB Podcast Upfront 2. September 7th, 2. Time Inc. s New York headquarters, was filled with entertainment, enthusiasm, and 2. NQRdJJ5kUD_lM1xWtsInRGo5Y9Bm0seWfF57cEY7uBkCJ91p-CxV0e-kEe-RZNKpTw=h900' alt='Podcast Client Windows 7' title='Podcast Client Windows 7' />Three critical Windows DNS client vulnerabilities were patched today by Microsoft, closing off an avenue where an attacker could relatively simply respond to DNS. With two thirds of the audience being media buyers, a 4. Thirteen companies presented, and like the good storytellers of the podcast world, captivated the audience. The growth of this medium is evident and the excitement around it was palpable during the IAB Podcast Upfront. Heres what happened Randall Rothenberg, President and CEO, IAB, welcomed the sold out crowd to the Time Inc. He started with the upbeat message, We are happy to be growing the marketplace for the best storytelling on earth. Rothenberg pointed out that thousands of podcasts are listened to by millions of people. Podcasting is a channel for people who didnt have access to tell their stories. It is a medium of provocation, a mainstream medium. We are surrounded by Podcasts and people are accessing them everywhere. Rothenberg. Welcome to the Global HQ of Podcasting, New York City and with that, Kai Falkenberg, First Deputy Commissioner, NYC Mayors Office of Media and Entertainment, opened the event. There is much to love about podcaststhere are no gatekeepers between the storytellers and the listeners. The variety of content is staggering. Be prepared for the coming explosion of content and audience. According to Falkenberg, 1. Podcasts are both diverse and intimate the closest of media. These are literally the voices in our head. And listeners pay attention. She concluded with this statement. Happy to be a part of the newest form of the oldest type of entertainment, storytelling. As the Vice President and Head of Brand Marketing and Advertising, Prudential, Niharkika Shah  has a unique brand perspective on podcasts. She explained that while Prudential has and runs a full service internal agency, she still reaches out to external agencies for things she wants perspective on. Prudential are always tweaking their approach to media and messaging. Prudential is purpose led and bred in a low engagement category. Shah believes in brands as publishers, telling stories. The shortest distance between a brand and a customer is a story. Prudential tested and learned about audio Started with Pandora Day one campaignfollowing people on the first day of their retirement. Used influencers to promote 4. Race to retirementCreated a personalized podcast with Slate Managing your moneyProduced Everyday Bravery podcast Amazingly brave things done by ordinary peopleShah also shared some moving examples of Everyday Bravery podcast. Prudential has aspirations to be a hero brand, an everyday brand, inspired by stories. How we confront mortality and health takes bravery. We wanted to have a light touch with the branding. When asked about measurement, she replied that success was just doing it, but measured both reach and brand affinity. In a survey, more than 5. Podcasting also fits well into the marketing mix. And she used multiple channels, amplifying this effort through social and events. Shahs Advice Define the KPI Key Performance IndicatorDont sit backjump in. It is a marathon, not a 3. Stay trueauthentic to the brand. The IAB Podcast Upfront 2. Aminatou Sow, co host of Call Your Girlfriend, came on stage and kept the show lively between presentations. Gina Garrubbo, President and CEO of National Public Media, stepped to the stage. Garrubbo said she was proud of being the number one publisher of podcasts. There is real love and respect for the programming, which rubs off on advertisers. Weve seen that 7. And our Smart Speaker Survey shows these folks listen to more audio on all devices. Neal Carruth, General Manager of NPR Podcasts, added, Podcasts are stories from everywhere you listen to anywhere. And he introduced what was new this year, including more short form podcasts. Kelly Mc. Evers, Host of Embedded, featured a live presentation of her show, where they go deeper into the news. This season will focus on Donald Trump. Carruth concluded with the succinct tagline Everyone. Everywhere. Will Lee, Group Digital Director, Entertainment, Sports, and Style, Time Inc. There is no room for mediocre brands. Time Inc. Lee claimed 8. Time, Inc. Our research has said that one of every three listeners love episodic storytelling, and Time has been known for their incredible storytelling which delivers increased downloads. Lee  shared a great example with the in depth Chappaquidick story from East Coast Editor at People, Liz Mc. Niel, who was interviewed by Harry Goldblatt, Editor in Chief of Entertainment Weekly. Lee returned to the stage to discuss Time Inc. Game Of Thrones, Twin Peaks, and Star Trek. The podcast Binge looks back at shows like Friday Night Lights and The Sopranos. Sports Podcasts featured Monday Morning Quarterback, NBA, and soccer. Cory Smith, Digital Media Sports Marketing, ESPN, introduced Brand Building Backed By Research. Smith explained ESPN podcasts include storytelling like 3. And this content can be applied across all the ESPN properties Radio, TV, and web, opening up 8. ESPN shared an interesting example of integration with Mini. Lee Nadler, Marketing Communications Launch Manager, Mini USA. We wanted to have the right touch because we are an invited guest into this medium. Nadler said. Mini can fit into their lives and they can fit into a Mini. Jody Avirgan, Host and Senior Producer of 3. Podcasts, brought up that it was important to have the ad be a part of the content, because it is the first thing the audience hears. Podcasts are a personal medium. Nadler explained. You feel like you are a part of the discussion. The Trouble With Enterprise Software Pdf. How can we not just interrupt but add to the experience We tried to have a personal approach to a personal medium. Jalen Rose, NBA Countdown Analyst, and David Jacoby, CommentatorSenior producer from the podcast Jalen and Jacoby shared this insight, TV is the headline. Podcasts are the story. You make emotional connections and go deeper. Kate Fagen and Kathryn Budig, from the podcast Free Cookies said the podcast format is wonderful for deep reporting because it brings a new cadence and a chance to get to that third point, which you cant get to on TV because of time constraints. Nate Silver, founder of 5. Ambient Music Software.